Introducing our new brand - WISE ULTRA RUNNING!
Posted on December 19 2025
We are pleased to share with you that we are now carrying a fantastic new brand, WISE ULTRA RUNNING.
This brand embraces the essence of Ultra Trail running and brings products that enable to you go lighter, longer, faster. This from their website!
Born to run
Ultra-running reminds us of a brutal truth: for millennia, humanity has travelled on foot. Our ancestors explored every continent using only their legs. This ability to move independently defines us genetically. We possess the heritage of a nomadic species, designed for long-distance travel.
The ultrarunner experiences this with every long run. Once the initial resistance has passed, the body rediscovers this ancestral programming. It accesses resources that modern life makes us forget. Ultrarunning then becomes a form of bodily archaeology. A rediscovery of what it means to be human before a sedentary lifestyle, before machines, before we lose this obvious fact: we are designed to move forward.
This revelation changes everything. Ultra runners no longer run for performance, but to explore their true capabilities. Each kilometre they cover reconnects them with the deep nature that modernity has buried.
It starts with a running vest, actually two, The Race Vast and the Max Vest. Optimising your capability to carry everything you need in the lightest most efficient way. From Start line to Finish line and not notice you are carrying anything. Every detail, designed to help you save time, save weight, have peace of mind.
Add in technical shorts and tops for the heat, the cold, the wet, meeting all the mandatory kit needs of all the major races without fuss, or bulk. Just what you need to Run Free.
This kit is so good, it has been used by the best in the sport, often running under the radar of sponsors because they want the best. Just ask Jim Walmsley!.
We will be sharing so much more over the next weeks as we roll out the full range, sharing the experiences our athletes have as they test the kit here in Hong Kong.
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